ACTIVITY
Developing media materials
Stages and activities required to develop media materials
Your require you to choose a particular health issue, target group and health message. Choose one media material that you feel would work to communicate that media message to that particular group (e.g. pamphlet, poster, radio advertisement, TV advertisement, video/film, Tweets, Facebook)
Discuss what you plan to do in the 4 stages of development of media materials.
Stage 1: Planning & strategy development
Stage 2: Developing and pretesting concepts, messages & materials
Stage 3: Implementing the health communication program
Stage 4: Assessing effectiveness & making refinements
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