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Workbook for a particular health issue, target group and health message

  ACTIVITY
Developing media materials
 
Stages and activities required to develop media materials
 
Your require you to choose a particular health issue, target group and health message. Choose one media material that you feel would work to communicate that media message to that particular group (e.g. pamphlet, poster, radio advertisement, TV advertisement, video/film, Tweets, Facebook)
 
Discuss what you plan to do in the 4 stages of development of media materials.
 
Stage 1: Planning & strategy development
 
 
 
 
 
 
 
 
Stage 2: Developing and pretesting concepts, messages & materials
 
 
 
 
 
 
 
Stage 3: Implementing the health communication program
 
 
 
 
 
 
 
 
Stage 4: Assessing effectiveness & making refinements

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