• With the development of technology, human beings are faced with a lot of ethical and moral dilemmas. When doing social media marketing, it’s very important to pay attention to these dilemmas and handle these questions properly.
  • Companies who are doing marketing on social media should pay attention to some aspects to avoid ethical invasions.
  • First, companies should collect, protect and use well of user private data gathered when doing social media marketing. These data can include political standpoint, age, sex, relationship status, likes and dislikes, etc.
  • Second, protect well the direct contact info of social media users, like email address. It is true that some companies are selling these data to another companies and those who receive a lot of junk mails suffer from it. This is already technically illegal based on the newly enacted GDPR.
  • Third, avoid addictive behaviors. Companies should take the well-being of customers into consideration. Social media marketers should examine the approach to communicate and interact with consumers.