What ethic dilemmas does marketing on social media have?
“With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it” (Enveritas). What dilemmas does social media pose on our safety through marketing? Is our privacy violated or put at risk?
Companies who are doing marketing on social media should pay attention to some aspects to avoid ethical invasions.
- With the development of technology, human beings are faced with a lot of ethical and moral dilemmas. When doing social media marketing, it’s very important to pay attention to these dilemmas and handle these questions properly.
- Companies who are doing marketing on social media should pay attention to some aspects to avoid ethical invasions.
- First, companies should collect, protect and use well of user private data gathered when doing social media marketing. These data can include political standpoint, age, sex, relationship status, likes and dislikes, etc.
- Second, protect well the direct contact info of social media users, like email address. It is true that some companies are selling these data to another companies and those who receive a lot of junk mails suffer from it. This is already technically illegal based on the newly enacted GDPR.
- Third, avoid addictive behaviors. Companies should take the well-being of customers into consideration. Social media marketers should examine the approach to communicate and interact with consumers.
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