What are your thoughts on influencer marketing? Is it beneficial?
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencers normally have a large following, and build trust with their followers, therefore, the followers know that the product they are modeling and advertising is trustworthy and worth purchasing! I personally believe that using influencers to market products is extremely smart, and can be a great advantage to brands who are trying to get their name out there. What are your thoughts?
Influencer marketing is very beneficial for enterprises if they are using it well.
- Influencer marketing is very beneficial for enterprises if they are using it well. Influencer marketing is a new trend in marketing, and it proves that some companies who can take great advantage of them have benefited hugely from this strategy.
- Influencer marketing can help quickly raise audience awareness and build brand reputation online. There are some benefits listed below:
- First, it can build relationship and trust from target audience because the words from someone they like or admire is very convincing.
- Second, it can raise brand awareness. When you offer valuable content or story to social media users, it can expand the content reach.
- Third, influencer can publish something different. Everyone can think differently and sometimes influencers can be inspired by themselves or their surroundings.
- Fourth, you can reach your target audience more effectively via relevant influencer. Social media users who follow this influencer already means that these users already have some interest in this sector. It’s easier for these users to accept these content.
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