Marketing MBA-565  PHARMASIM

PHARMASIM

Final Simulation Report
The Final Report should describe your final results for all All round brands by category. The written report must not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page and appendix. The report should not merely list the results, but detail what you learned during the simulation by addressing the following by category:
1. Manufacturer’s suggested retail price
2. Volume discounts and promotional allowances
3. Advertising budget
4. Selected advertising agency
5. Relative emphasis on the four types of advertising messages
6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer promotions
7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect support functions)
8. Segmentation
9. Product life cycle
10. Line extensions
11. Cumulative net income throughout the simulation and final stock price
12. What you anticipate would happen to the All round brands in period nine
Your appendix must include:
1. Your firm’s initial strategy
2. Your team’s decisions, results, and interpretation of results for each of the eight periods
3. Graphs Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire class. The title of the report should include your group name, for example: “Group A_Report.” All students should have access to the other firms’ reports once the game is over so they can learn from their competitors’ insights and strategies. The reports form the basis for the discussion question in Module 8.