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Marketing Plan, project outline

Marketing Plan, project outline

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The assignment that I need to presented is an outline for the final project. the project is described as below.
Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an ’unmet needs list’ that accurately anticipates future purchases. The information, however, comes from the customers’ use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan.
the final project is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product. Your plan should be fully documented and supported by research. It should be prepared for your senior management team. I will point out the main tasks that it needs to be presented in the final project of this marketing plan:
1, identifies your market,
2. establishes a price point,
3.chooses a distribution channel,
4. proposes a communication (advertising) venue, and
5.identifies who will be the buyer of the product.
6.Your plan should be fully documented and supported by research.
but please note all i need is an outline for this project and not a fully comprehensive marketing plan.
In addition please note that the book I’m using it for this assignment is Kotler, P., & Keller, K. L. (2011) Marketing Management (Global Edition). 14th Edition. Harlow, Essex: Pearson Education Limited.
You need to take into consideration the chapters below for a better structure:
Chapter 7 – Analyzing Business Markets
Chapter 8 – Identifying Market Segments and Targets
Chapter 12 – Setting Product Strategy
Chapter 13 – Designing and Managing Services
Chapter 14 – Developing Pricing Strategies and Programs

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