For this module, you will analyze the following case study:
• Ziba Design. Pearson Education. Retrieved from
Include responses to the following questions in your analysis.
• Discuss what occurs before Ziba develops a design or advertising program.
• Discuss how Ziba contributes to brand recognition for product promotions in the marketplace. Is it effective? Why or why not?
• Explain how Ziba contributes to the brand loyalty of a product. Be specific.
Write your case analysis in a 3- to 5-page Word document. Be sure to proofread your work before submitting it.
To understand expectations for this assignment. Keep the following points in mind:
• The paper is complete in all respects.
• The observations made are thoroughly supported by facts cited in the case study.
• The issues are correctly identified and solutions provided are apt.
Phillip Kotler, K. L. (2012). Marketing Management,14th ed. Upper Saddle River: Prentice Hall Inc.
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