You have written the project proposal previously (attached). This week we need to follow the instructor’s feedback about the previous proposal (feedback is written below)
Instructor’s feedback:
“You have to discuss the operations of Starbucks with respect to a particular country. Your project appears to be an overview about Starbucks operations. You have to analyse a country (its political, economic, cultural, technological environment) and focus on adaptation strategies of the company. Please structure the proposal into separate section: there should be clarity regarding what you intend to cover. There should be an introduction stating the objective of the project, what all you intend to cover and a small write up about the company. This should be followed by Company profile section, which must include company’s global operations, and expansion in different countries. The third section should include the environmental analysis of the country. This should include a description of all the variables like culture, economic, political and technological/legal environments. The description and analysis of each should be presented with respect to country. Please include the theoretical explanations also. The next section should be an analysis of Starbucks’ operations in the country you have selected. Company’s problems, challenges, strategies, and adaptations should be discussed. The next section should include your suggestions and analysis. The last section should be conclusion.”
This week instructions:
This week you will be continuing work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work. Students are encouraged to use situations and data from their own experience where possible.
Your task for Week 7 is to hand in the outline of your Project Report and begin revisions as soon as you receive feedback from your Instructor. The completed report is due to be handed in next week. It should include:
1. An assessment of the progress made by the organisation in establishing itself in one target country or regional market from first planning its entry strategy until now.
2. An analysis of the cultural, political, and legal environments of the emerging market concerned.
3. An evaluation of the organisation’s strategies: first for international entry, then for organising and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. Reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities and overcoming the problems for expanding its international business in the chosen market.
FYI Previous instructions for the previous article:
This week you will be starting work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis rather than summaries or rehash existing work. Students are encouraged to use situations and data from their own experience where possible. Your task for Week 5 is to prepare and hand in a proposal including the nature of the project, the sources of information you plan to use, and the most important concepts and techniques to be applied. You will receive feedback on the proposal from the Instructor in Week 6, which will give you time to make adjustments. For this project, you will research the international business activities conducted in one specific emerging market by a well-known multinational company or a multinational organization you know well. Multinational enterprises are often present in many international markets, so you should limit yourself to looking at the organization’s activities in one target country or regional market, such as: (a) one of the BRIC countries—Brazil, Russia, India, and China—which are large enough on their own to be discussed in some depth, or (b) an emerging market region, e.g., South America, Central America and the Caribbean, Eastern Europe excluding Russia, Southeast Asia, or sub-Saharan Africa (or a sub grouping such as West Africa). The attached journal article prescribed for this week is required reading for preparing your proposal for the final project. Your task is:
1. To assess the progress made by the organization in establishing itself in the market from first planning its entry strategy until now.
2. To analyze the environment of the emerging market concerned, with reference, for example, to any cultural, political, or legal features that the organization needed to take into special account.
3. To evaluate the organization’s strategies: first for international entry, then for organizing and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. To come to reasoned and evidence-based conclusions about the level of success achieved by the organization in seizing the opportunities and overcoming the problems present in the chosen market for expanding its international business.
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