Situation: You’re in a brainstorming session at WidgeCorp, where no idea is too outrageous. You’re discussing penetration in the school lunch market. Ideas around school lunch subsidies, Internet subsidies, and Internet target marketing are being discussed. As the end of the meeting, the group asks you to prove or disprove some assumptions by looking at correlations.
Assignment: First, acquaint yourself with the Internet subsidy issue by reading the article Closing the Digital Divide: Internet Subsidies in Public Schools by Austan D. Goolsbee and Jonathan Guryan (I have emailed this reference material to the support team).
Next, use the emailed (Sample Data variable reference material) based on the findings as reported in this article, prepare a chart similar to the one in the downloaded file to indicate if the correlation between Variables A and B were found to be positive, negative, or minimal.
In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0) and give an example of each.
Company History: WidgeCorp became the market leader in snack foods after acquiring a rival company, Company W. Their management style and business decision-making differed. Employees at WidgeCorp collected relevant data and through statistical analysis used this information to draw conclusions and make appropriate recommendations. Company W tended to rely on the experience and judgment of its managers. For the time being, both companies are being managed separately, but within the next twelve months they will merge all management, processes, and accounting. You work for Company W and are a little nervous about this new way of working, but realize that you need to be able to present issues and recommendations with statistical verification to the WidgeCorp executives. You will also introduce and employ statistical analysis to the senior management of Company W’s various departments such as Marketing, Sales, and Production. Part of your job will be to educate Company W as well.
Please use Textbook: Essentials of Business Statistics; Fourth Edition, author Bowerman O’Connell Murphree Orris, Publisher-McGraw-Hill Irwin for one or more of the references.
ALSO please stay within the 400-600 word count for the main body of essay, do not exceed or have less than word count requirement.
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