- Research the BI practitioner literature to industries are leveraging BI and deploying Enterprise 2.0 architecture.
- Begin by visiting IBM’s Success Stories page where the company presents case studies of how it helps its customers succeed through the application of BI tools and technologies: http://goo.gl/3hQgte
- Browse through the industries listed, select the three that interest you the most, and read several of the case studies for each industry.
- Using EBSCOhost and the Internet, research each of your top three industries.
- Based on your research, and experience with these industries to date, consider each industry and its current and potential use of BI.
- List the three industries that interest you the most, briefly describe each industry’s current and potential use of BI:
o How is each industry using BI tools and techniques effectively?
o How can each industry expand or improve its use of BI to serve its customers better?
o How can each industry expand its market and drive additional revenue leveraging BI?
- Next, consider which one industry from among your three top choices interests you the most and offers the most fertile environment for your pursuit of your Capstone Thesis project, which you will define later in this program.
- For the specific industry you select, identify three to five top companies and illustrate using examples how each is leveraging BI to improve key business processes, serve customers, drive down costs, and improve profits.
- Your response to this question can be formatted as a table or as a series of short descriptive sentences and bullet points. The choice of presentation is yours.
- Use EBSCOhost, the initial suggested resources in the EBSCOHost References on Academic and Business Research Part I and II PDF documents, and the Internet, to research and compare business research methods and academic research methods.
- Identify, compare, and describe the differences and similarities in focus, approach, and methodology between business research methods and academic research methods.
- Your response to this question can be formatted as a table or as a series of short descriptive sentences and bullet points. The choice of presentation is yours.
- After completing your assigned reading for this week, examine and describe the relationship between building a business case for BI and building organizational support for BI, and how the two complement each other.
- In building a business case, what benefits of BI would you highlight and how do they benefit the organization that invests in implementing a BI solution?
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